Marketing Professional Brings Over 30 Years of Experience to Marketplace Lender.
LendingUSA, a leading marketplace lender and provider of consumer point of need financing, has announced today that it has appointed Tony Platt as its new Chief Creative Officer. Platt will take a lead role in formulating and coordinating marketing efforts for LendingUSA.
“Tony has demonstrated a remarkable ability to build connections between brands and consumers many times over,” says Mike Testa, President of LendingUSA. “We’re thrilled to be bringing him on board and learning from him as LendingUSA continues to grow into one of the top brands in the personal lending market.”
An experienced marketing executive who has developed campaigns for brands such as Geico, Nestle and American Express, Platt served as Chief Creative Officer for Meredith Xcelerated Marketing from 2010-2015, where he oversaw content development, customer relationship management, and custom publishing for all of Meredith’s clients. Prior to Meredith, he served in leadership roles at Grey West, The Martin Agency, and Young & Rubicam.
At LendingUSA, he will work closely with Testa, as well as founder and CEO Camilo Concha, to grow both the company’s direct-to-consumer loan business and its network of more than 7,000 merchant partners, which provides fast financing to clients right at the point of need through the LendingUSA merchant portal.
“It’s exciting to join the team at LendingUSA at such a pivotal time for both the company and the industry as a whole,” says Platt, who will assume his role starting July 1st, “As the worlds of FinTech and personal lending continue to change and evolve, LendingUSA is uniquely positioned to become a leader in the market.”
LendingUSA specializes in point of need and direct-to-consumer financing solutions, with a special focus on a wide range of elective medical services and consumer goods and services. The Company’s proprietary technology combines traditional and next generation underwriting and fraud detection techniques to approve loan applications in real-time – often in a matter of seconds. LendingUSA builds strong relationships with its merchant partners by providing the tools and training necessary for them to provide the appropriate financing to customers at their point-of-need. LendingUSA also powers a proprietary network of websites that help thousands of people each month research and obtain financing for healthcare and plastic surgery loans, fertility loans, dental loans, legal loans, pet loans, and many other needs. All loans are made by Cross River Bank, a New Jersey State Chartered bank, Member FDIC. Loans are not currently available in Connecticut, New York, Vermont and West Virginia.